Live the Now was an interactive campaign designed to promote awareness about mindfulness in Kuwait.
Mindfulness is a concept of being aware of our thoughts, feelings and environment in the present moment. It means purposefully noticing life as it happens.
To promote the concept of mindfulness we organized a special activity at The Avenues that gave a chance to the visitors to escape from the busy mall space to an environment where they could relax and concentrate on themselves. We planted two specially designed interactive booths that gave the visitors a guided mindfulness experience.