The Yellow Parade is an annual event organized by Alnowair that takes place at the Arabian Gulf Street on World Kindness Day weekend. The event is dedicated to promoting kindness on the road. It was first held in 2014 on World Kindness Day, when around 30 Yellow Cars of different shapes and sizes gathered on the Gulf Street, promoting kind and compassionate driving. It has since been held annually on World Kindness Day weekends, and has grown from just cars, to also feature busses, motor bikes and cycles.
In its second year the parade was joined by over 200 people and featured over 40 cars, 3 busses, 4 motorbikes and over 40 cycles and stretched as long as a quarter of a kilometer long. The parade was a 10 KM drive from Salmiya to Bneid Al Gar and ended with all the cars coming together to form a peace sign.
12th of November
This year we plan on taking the Yellow Parade 2016 to the next level. With more cars, more motor bikes and more participants. The event will also explore the different forms of expressing our kindness, not just on roads, but to each other, the environment and to the society in general.
For the very first time, the event will feature the Kindness Carnival, where commercial vendors and organizations alike will promote kindness in their own ways, creating a festive mood at the Yellow Parade.
The Yellow Parade is not your usual parade; it is a vibrant participatory gathering that has become a form of expression for the public, where likeminded positive people come together, have a great time and end the day on a high!
Around 200 people visited The Yellow Parade 2015, with over 40 cars and 40 cyclists. The event is attended mostly by youth, but not only limited by yellow car owners, their family and friends but also many Alnowair supporters and visitors at the beach. This year with more vendors, commercials and an aggressive marketing campaign, we predict an increase in attendance by 100%.
The Yellow Parade and Kindness Carnival represents a new wave of corporate social responsibility, something that targets the wellbeing of all individuals by being human centric in the message. By supporting the cause of being kind to one another, the society and the environment around us, your brand will set itself apart.
The event is targeted to the youth, and has a very youthful feel to it. The Yellow Parade and Kindness Carnival will feature brands, people and groups that share a common vision for the betterment of human society. By being part of a message as universal as kindness, you will touch all kinds of target audience’s hearts.