The #ithank campaign was to make sharing our gratitude fun. And for this we came up with special post it notes, that actually encouraged us to share our gratitude with others. The post its’ were a cute, creative and quick way of telling someone you are thankful to them.
Caribou Coffee partnered with us and helped us distribute the post its’ to their customers for free at their outlets.
To take the campaign further we created a 50 meter wall of gratitude at the Marina Bridge, and distributed the #ithank post its to the visitors walking by asking them to stick them on the wall and share their gratitude. People turned up in the thousands to share their gratitude and see what others had to say to them.
Marina Mall, Dome
At the Marina Dome, we constructed a Photobooth and placed handheld placards on which people wrote thank you messages and clicked pictures of them holding the placard. The Photobooth was designed in a way to look like a window of a cute house and was branded with thank you messages. People uploaded, Whatsapped & emailed these pictures to friends and family they wanted to share their gratitude with.We planted a distinguished couch at the mezzanine floor of the luxury center of Al Hamra Tower, a place where you could sit down and talk to a friend about things you are grateful for. The cozy, comfortable and cool environment was the hub of many deep conversations!!!