Science brought to us this amazing new theory which told us that biting into a pencil activates the same muscles that we use to smile. And that it actually helps us feel better because this activation triggers your brain to think you are happy. So whatever your mood, you start feeling happier.
And ever since we found this out, we wanted everyone to know about it and to try it, after all isn’t it amazing how people can forget all that’s around them for a moment, bite into a pencil and just smile!!
So we held the Bkeifibite2smile Contest, to encourage and spread the word amongst the people of Kuwait, that smiling is just a pencil bite away!
The contest was simple, where if you posted a picture of yourself or someone else biting into a pencil on Instagram the one that received the highest number of likes won a prize. All the pictures were tagged at a special hashtag #bkeifibite2smile where all the pictures can be seen.
The response was amazing, men, women, children even dogs and cats joined in on the act! We spotted a few celebrities trying it too. So much was the response that we ended up having 4 winners!