We travel around the world to look for beauty, but often neglect what is around us.
Every day we drive past it, we walk past it, but we forget to see it, to notice it.
In our daily race to get things done, We forget to lift our heads and see the beauty we are surrounded by.
How often do you hear that there is no beauty in Kuwait?
We've heard it a lot, and wanted to do something about it. So we decided to prove Kuwait’s beauty, and prove it 30 times. We wanted to show the people of Kuwait, that if you look around there is no need to travel the world looking for beauty!
With that in mind, we placed 30 yellow benches, all the way from the outskirts to the heart of Kuwait.
30 Yellow benches facing amazing spots that we would normally not notice,
30 Yellow benches that reminded us to pause and notice what’s around
30 yellow benches to sit up and enjoy sights that can take your breath away
30 yellow benches that made people fall in love with Kuwait, all over again.
And fall in love they did!
As part of the campaign we organized a photo competition, where we asked followers on Instagram to find the benches and take pictures of the views that they offered. In response we received hundreds of pictures and posts on Instagram. To display the winning entries we set up a special installation at Kuwaits most popular destination, The Avenues. The theme of the installation was to inspire the visitors, to change their perspective and notice what the hundreds of followers noticed.
On the installation we displayed the top entries from the photo competition on rotating boards. Each picture revealed a message behind and collectively the boards read #30yellowbenches. We also gave away mini benches as prizes and token of appreciation to all the winning entries.
Thousands of visitors interacted with the installation, flipping the boards and discovering the views Kuwait has to offer through the benches. They even collected maps to the 30 different locations, to go on their own bench hunts. So much was the traffic on the installation that the authorities at the Avenues decided to put the installation under the main dome for all to access.
We would like to thank The Avenues for their support, all those who participated in the photo competition and those who took the time to go on adventures to find the benches!
Calling all photographers!
If you have an eye for the perfect picture, we have made a mission especially for you! How often do you hear ‘there’s no beauty in Kuwait?’ We’ve heard it a lot, and now we want you to prove Kuwait’s beauty in 30 ways!
If you’re up for our challenge, go out and find our 30 yellow benches, spread out around Kuwait and take a photo from as many locations as you can, and don't forget to use the #30yellowbenches hashtag to be featured in our online gallery.